First it was the new Cassini search engine, then eBay sprang the new Defect Rate (eDR) on us; and if that wasn’t enough, there was the recent security breach. NOW I learn that Google has dropped eBay from it’s high-ranking searches. What’s up?!
A few days ago, I saw this article from eCommerce Bytes. Then yesterday, I read this post by The Thrift Store Reseller Blog. The issue about eBay’s decreased search engine rankings really caught my attention.
I learned that on May 20 Google introduced a new version of its Panda algorithm, which Google uses to rank websites in its search results. It is designed to prevent sites with poor quality content from working their way into Google’s top search results. So, what happened to eBay?
Not too long ago, if you searched for any product that could be bought or sold, an eBay link was likely on the first page of results (Business Insider 05/22/14). Do a Google search today and you will not see one eBay link on the first page. eBay has been sent to the “back of the line”.
One source says eBay lost 80% of its “best search listings” (organic rankings); other sources say 50%. No one really knows why, but there is much speculation. “People started noticing this week that eBay was no longer showing up in search results on thousands of different queries, the thinking was that Panda was the cause.” (re/code 05/23/14)
This source, however, says eBay was penalized by Google—part of a so-called “manual action” that Google took against eBay—but the timing of Panda’s rollout made it look like eBay’s trouble was Panda-related.(Search Engine Land 05/23/14)
Most of the information I found was too techy and geeky for me. But, what I do know is that my sales have been ridiculously slow. eBay needs to get their act together and needs to do it quick. Meinard @ The Thrift Store Reseller Blog has a great attitude about all this and has a lot of hope that eBay will recover. I agree with him. eBay has to –- I need them to – because my sales depend on it!
In the meantime, I’ll not be doing any auction listings and will be listing everything in my store. During this slow time, I will continue to list items in my Bonanza and Etsy stores, and I will do my best to weather the storm.